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Understanding Results

Learn to interpret DQS scan results, read dimension scores, drill down to affected records, and export data for cleanup.

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Understanding Results

Results Overview

After a scan completes, DQS presents your results in a dashboard view. The dashboard shows scores at multiple levels:

  1. Overall Score - Single number representing total data quality
  2. Dimension Scores - Scores for each capability (Completeness, Validity, etc.)
  3. Field Scores - Scores for each analyzed field
  4. Record Details - Drill-down to specific affected records

The Results Dashboard

Dashboard Layout

โ”Œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”
โ”‚                     OVERALL QUALITY SCORE                        โ”‚
โ”‚                           85%                                    โ”‚
โ”‚                     โ–ฒ +3% from last scan                         โ”‚
โ”œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ฌโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ฌโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ค
โ”‚    COMPLETENESS      โ”‚      VALIDITY        โ”‚    UNIQUENESS     โ”‚
โ”‚        92%           โ”‚        78%           โ”‚       95%         โ”‚
โ”œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ผโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ผโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ค
โ”‚    TIMELINESS        โ”‚    CONSISTENCY       โ”‚   AI READINESS    โ”‚
โ”‚        88%           โ”‚        82%           โ”‚       76%         โ”‚
โ””โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ดโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ดโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”˜

Accessing Results

  1. Open DQS from the App Launcher
  2. Find your Definition in the list
  3. Click the Definition name
  4. Select the Results tab
  5. Choose a scan date to view

The most recent scan shows by default.

Overall Quality Score

The overall score is a weighted average of all dimension scores.

How Itโ€™s Calculated

DQS uses default weights for each dimension:

Dimension Default Weight
Completeness 25%
Validity 20%
Uniqueness 20%
Timeliness 15%
Consistency 20%

Formula: Overall = (Completeness x 0.25) + (Validity x 0.20) + (Uniqueness x 0.20) + (Timeliness x 0.15) + (Consistency x 0.20)

AI Readiness scores are shown separately and donโ€™t affect the Data Quality overall score.

Score Interpretation

Score Range Quality Level Action
90-100% Excellent Maintain current practices
80-89% Good Address specific weak areas
70-79% Fair Prioritize improvement
60-69% Poor Immediate attention needed
Below 60% Critical Major data cleanup required

Trend Indicator

Next to your score, youโ€™ll see a trend arrow:

  • Green arrow up - Score improved from last scan
  • Red arrow down - Score declined from last scan
  • Gray dash - Score unchanged

The percentage shows the change amount.

Dimension Scores

Click any dimension card to see detailed metrics.

Completeness Metrics

Metric Type What It Shows
Completeness Rate Percentage Fields that have values
Populated Count Number Records with data
Incomplete Count Number Records missing data
Null Rate Percentage Fields that are NULL
Blank Rate Percentage Empty or whitespace only
Placeholder Rate Percentage N/A, TBD, Unknown values

Example interpretation:

  • Completeness Rate: 85% means 15% of records are missing values
  • High Placeholder Rate suggests users enter โ€œTBDโ€ instead of real data

Validity Metrics

Metric Type What It Shows
Validity Rate Percentage Values matching expected format
Valid Count Number Records with correct format
Invalid Rate Percentage Values not matching format
Invalid Count Number Records with format errors

Example interpretation:

  • Validity Rate of 78% on Email field means 22% have format issues
  • Common issues: missing @, spaces, typos like โ€œ.conโ€

Uniqueness Metrics

Metric Type What It Shows
Uniqueness Rate Percentage Distinct vs total values
Distinct Count Number Number of unique values
Entropy Decimal Value diversity (higher = more diverse)
Max Frequency Number Most common value occurrence
Rarity Percentage How rare values are distributed

Example interpretation:

  • Uniqueness Rate of 95% means 5% are duplicates
  • Low Entropy suggests many records share the same values

Timeliness Metrics

Metric Type What It Shows
Freshness Rate Percentage Records within freshness window
Staleness Rate Percentage Records past freshness window
Average Age Days Mean age of date values
Recency Rate Percentage Records updated recently
Future Rate Percentage Records with future dates (errors)
Overdue Rate Percentage Records past expected update

Example interpretation:

  • Staleness Rate of 30% means 30% of records havenโ€™t been touched in your freshness window
  • Future Rate above 0% indicates data entry errors

Consistency Metrics

Metric Type What It Shows
Conformance Rate Percentage Values matching expected patterns
Conformance Count Number Records that conform
Non-Conforming Count Number Records with variations
Variant Count Number Different value variations found
Dominant Values JSON Top values and their counts

Example interpretation:

  • Variant Count of 15 on Country field suggests inconsistent entry (USA vs United States vs US)
  • Dominant Values shows which variations are most common

AI Readiness Metrics

PII Detection:

Metric What It Shows
Records with PII Absolute count of records with pattern matches (for remediation scoping)
PII Exposure Rate Percentage of records containing PII (for compliance reporting)

Field-Level Details

Click a dimension to see per-field breakdown.

Field Score Table

Field Score Issues Actions
Email 92% 234 invalid View Records
Phone 78% 1,456 invalid View Records
MailingCity 95% 180 missing View Records

Reading Field Scores

Each field shows:

  • Score - Performance for this field
  • Issues - Count of problematic records
  • Actions - Links to drill-down and export

Identifying Problem Fields

Sort fields by score (lowest first) to find:

  • Fields with most issues
  • Fields needing immediate attention
  • Patterns across related fields

Tip: Focus on high-impact fields first. A 10% improvement in Email validity has more business value than perfecting a rarely-used field.

Drill-Down to Records

Click View Records to see affected data.

Record List View

The drill-down shows records with issues:

Name Email Issue Created Date
John Smith john.smith@example Invalid format 2026-01-15
Jane Doe jane.doe@mail,com Invalid format 2026-01-20

Filtering the Record List

Filter by:

  • Issue type (missing, invalid, duplicate, etc.)
  • Date range
  • Owner
  • Custom field values

Direct Record Access

Click any record to open it in Salesforce. Make corrections directly or assign to the appropriate team member.

Comparing Results Over Time

Trend Charts

DQS displays trend charts showing:

  • Overall score over time
  • Dimension scores over time
  • Field scores over time

Charts help you:

  • Track improvement progress
  • Identify declining areas
  • Measure impact of cleanup efforts

Scan Comparison

Compare any two scans:

  1. Click Compare on the Results tab
  2. Select a baseline scan (older)
  3. Select a comparison scan (newer)
  4. View side-by-side metrics

The comparison highlights:

  • Improved metrics (green)
  • Declined metrics (red)
  • Unchanged metrics (gray)

Setting Improvement Targets

Use historical data to set realistic targets:

Current Score Realistic 90-Day Target
Below 60% 70-75%
60-70% 75-82%
70-80% 82-88%
80-90% 90-94%
Above 90% Maintain or 95%+

Exporting Data

You can export results for offline analysis and cleanup workflows.

CSV Export

Export options:

  • Summary Export - Scores and metrics only
  • Affected Records Export - Full list of records with issues
  • Field Detail Export - Per-field breakdown

How to Export

  1. Open scan results
  2. Click Export (download icon)
  3. Choose export type
  4. Select format (CSV)
  5. Download the file

Export Contents

Affected Records Export includes:

  • Record ID
  • Record Name
  • Field with issue
  • Issue type
  • Current value
  • Suggested action

Example row:

0031x00000ABC123,John Smith,Email,INVALID_FORMAT,john.smith@example,Fix email domain

Using Exports for Cleanup

  1. Export affected records to CSV
  2. Open in Excel or Google Sheets
  3. Review and correct values
  4. Use Data Loader to update Salesforce
  5. Re-run scan to verify improvements

Tip: Create a cleanup assignment workflow. Export records, assign owners based on Account or Region, and track corrections.

Sharing Results

Sharing Options

Share results with stakeholders:

  1. Link sharing - Copy URL to scan results
  2. Screenshot - Dashboard view for presentations
  3. Export - CSV for detailed analysis
  4. Email summary - Automated reports

Creating Reports for Leadership

For executive presentations, focus on:

  • Overall score and trend
  • Improvement from previous period
  • Top 3 problem areas
  • Action plan with timeline

Avoid overwhelming with metric details. Lead with the story.

Understanding Score Changes

Why Scores Change

Change Common Causes
Score improved Cleanup efforts, better data entry
Score declined New data with issues, changed thresholds
Big jump up Bulk data cleanup completed
Big drop down Data import with quality issues

Investigating Changes

When scores change unexpectedly:

  1. Compare scans to identify which metrics changed
  2. Drill down to field level
  3. Review recent data changes (imports, integrations)
  4. Check if Definition configuration changed

Next Steps